JOB DETAILS

JOB DETAILJob Details

• Develop advertising and promotions strategy to drive and further enhance awareness andperformance• Develop branding strategy and build brand image• Develop annual advertising and promotions plan with the aim of increasing sales performance• To plan and control marketing budget and ensure that expenses are kept within the approvedbudget.• To maintain and update accurate record of all expenses incurred within advertising, promotions,public relations, VMD, and any other operational matters.• Identify cost efficiencies and optimize return on investments of marketing initiatives.• Provide analytics and insights to evaluate the effectiveness of marketing activities andcampaigns against the Company’s policies, objectives, and target market.• Manage advertising, event management and PR agencies for the development of annual advertisingand promotions plan in accordance with corporate and brand image• Establish the delivery standards of advertising and promotions collaterals in support of projectdeadlines including publications• Develop and manage strategic communication channels including traditional print and electronicmedia (ATL), BTL, digital marketing, OOH, etc.• Manage internal communications between the Tenancy Relations team and the tenants.• Manage external com

REQUIRED WORK EXPERIENCERequired

• Develop advertising and promotions strategy to drive and further enhance awareness andperformance• Develop branding strategy and build brand image• Develop annual advertising and promotions plan with the aim of increasing sales performance• To plan and control marketing budget and ensure that expenses are kept within the approvedbudget.• To maintain and update accurate record of all expenses incurred within advertising, promotions,public relations, VMD, and any other operational matters.• Identify cost efficiencies and optimize return on investments of marketing initiatives.• Provide analytics and insights to evaluate the effectiveness of marketing activities andcampaigns against the Company’s policies, objectives, and target market.• Manage advertising, event management and PR agencies for the development of annual advertisingand promotions plan in accordance with corporate and brand image• Establish the delivery standards of advertising and promotions collaterals in support of projectdeadlines including publications• Develop and manage strategic communication channels including traditional print and electronicmedia (ATL), BTL, digital marketing, OOH, etc.• Manage internal communications between the Tenancy Relations team and the tenants.• Manage external com