JOB DETAILS

JOB DETAILJob Details

・ Plan / execute / analyze awareness improvement with regards to new customer acquisition and
customer retention promotion, daily customer data analysis and reporting. Drive traffic in using
SEO, Paid Search, affiliate, email and content marketing

・ Define and communicate the local market strategy, offer and product for Thailand, continuously
monitoring competitive positioning & future regulation, in the market adapting strategy and
tactics are required.

・ Actively manage a full marketing and brand strategy, ensuring that you have an optimal media
mix to drive mass market player acquisitions while providing a healthy ROI and establishing the
brand. Extending market distribution via affiliate partnerships is a key requirement.

・ Work with Business Intelligence team to ensure player behaviors and any unique market
insights are understood and direct optimization of strategy and tactical plans.

・ Provide leadership and direction to cross functional team while working with other Country
Managers and cross departments to capture and optimize synergies

REQUIRED WORK EXPERIENCERequired

✓ Highly experienced in PPC marketing channels like Facebook, Google, Native etc. Must have
experience in dealing with SEO as well.

✓ Extremely well versed with local trends and market knowledge to ensure brand remains ahead
of the curve.

✓ Willing to travel around South East Asia

✓ Language (s) required: Thai & English