JOB DETAILS

JOB DETAILJob Details

Position:
Company is looking for a Marketing Communications Specialist to accelerate Company’s transformation from
a TPA to Healthcare Essential Life Partner leveraging on the digital platform services. Currently TPA industry
is very competitive market and engages in price war situation. As a pioneer of TPA in Malaysia, we come
back to our principal i.e. “Why we exist for the people in Malaysia and what we should do for them”. Our
answer is to evolve our business/service model. We will become an integrated digital healthcare platform
service provider and we define it as “Healthcare Essential Life Partner” a.k.a. “HELP”. We need you to make
it happen.

• To develop, manage, and execute the communications strategy for the company and deliver the full spectrum of communication and marketing initiatives across content generation, digital marketing and advertising, marketing automation, and corporate events.

• To work closely with Sales team, Client Service team and Wellness team to support for the acquisition of new leads, new clients, the retention of the existing clients, and the creation of new business revenue streams.

• To generate content for multi-channels, translating complex information into appealing messages and stories, and creating online and offline material including presentations, speeches, articles, videos, media releases, marketing collateral, and web and social media content.

• To manage the creation, production and publications of brochures, catalogues and other sales and marketing collateral in either printed or electronic form to support sales activities and product launches.

• To set up KGI and KPIs for the growth initiatives such as digital marketing/branding (web, SNS, webinar, eDM etc), mobile apps development (download, active ratio, promotion CTR etc), strategic healthcare services (e-Farma,Employee Assistance Programme, health screening etc) and monitoring those KPIs to support respective teams;

• To prepare periodic reporting and data analysis of growth initiatives including measuring and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) to the Management and respective HODs, if required.

REQUIRED WORK EXPERIENCERequired

• Required language(s): Fluent in written and spoken English & Malay

• Excellent skills and well experienced in digital marketing & communications with more than 2 years

• Have creative mind, excellent communication skill, analytical ability, problem solving, strong teamwork mindset

• Experienced in team/campaign management & project management methodologies

• Experienced with CRM & Account-based Marketing

• Preferably experienced in the Healthcare / SAAS / HR Industr