JOB DETAILS

JOB DETAILJob Details

• Develop product marketing plan and event campaign to generate product awareness and demand.

• Support sales and marketing team with the necessary product knowledge and technical expertise.

• Responsible for market research to identify market opportunities and gain better understanding of customer needs, which includes studying
industry reports, market data on websites and gather competitive intelligence to keep track of competitors’ activity.

• Analyse portfolio profitability and strategy formulation to enhance the portfolio performance

• To revitalize existing product ranges to improve its feature and benefits

• Define long term strategy of the Credit Card product and create product road map and product packaging solutions

• Spearhead Co-brand & affinity programs to enhance market share

• Manage budget and capacity by identiying revenue improvement / cost reduction aread within the business

• Evaluate business impact due to changes in business parameter / rules or new BNM / regulatory guidelines

• interface with Visa & Mastercard to ensure compliance, remain conversant with emerging trends to leverage relationship to the banks's
advantage

REQUIRED WORK EXPERIENCERequired

✓Possess at least marketing related Degree or equivalent professional qualification.

✓Minimum working experience of 5 years in Cards marketing

✓Excellent command in English and Bahasa Malaysia and good presentation skills and interpersonal skills

✓Good knowledge of the Cards industry specifically the marketing Card trend

✓Good knowledge in MS Office especially Excel

✓Able to perform task given under minimum supervision

✓Able to work under pressure

✓Good project management skills