JOB DETAILS

JOB DETAILJob Details

• Analyzing website and marketing channel performance to provide detailed insights and recommendations that can help the business understand and leverage for digital business growth.

• Analyzing and understanding digital user behavior across channels to report and recommend optimization strategies.

• Using various data sets from various sources (Adobe analytics, Google analytics and other platforms) to analyze web, app, ads campaign performance and user experience to present to team members and/or stakeholders.

• Determining business SWOT (strengths, weakness, opportunities and threats) and goals by analyzing data across systems and functional areas.

• Devise, set up, maintain projects and present a reporting that provides insight across the business.

• Support the team by providing meaningful data insight to shape current and future marketing strategies.

• Determining and monitoring goals and KPIs of the organization.

• Undertaking and executing briefs independently from the team/client including but not limited to regular and adhoc reports, as necessary.

• Using relevant data to recommend web or channel optimization strategies for long-term and short-term rollout with action plan. "

REQUIRED WORK EXPERIENCERequired

✓Bachelor / Master Degree in Marketing Specialization in research, Communication, Advertising, Mathematics, Statistics or related field.

✓Experience working as digital data analyst, market analyst or related areas.

✓Excellent analytical and presentation skills.

✓Proven experience with at least one the analytics tools: Adobe Analytics, Google Analytics, Decibel Bonus for A/B Testing tools: Adobe Target, Google Optimize

✓Pro–active and forward leaning.

✓Self–motivated attitude

✓Strong analytical abilities

✓ Experience using data analytic tools (adobe analytics, google analytics, etc.) and other web and social media analytic tools

✓Experience in Digital Marketing

✓Fluency in spoken and written English"