JOB DETAILS

JOB DETAILJob Details

・Assist to monitor sales and marketing objectives through trade marketing programs to strengthen business relationships and attain channel growth.

・Plan and execute trade marketing strategies and plans for the assigned category and brand portfolio.

・Analyze both internal and external sales (Sell-in, Sell Through and Nielsen retail data) to identify distribution gaps, threats and opportunities for the channels/retailers in assigned portfolio.

・Analyze and monitor monthly brand and category achievements and propose remedial actions for under achievements.

• Monitor competitive activities and submit monthly reports to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.

・Identify sales gaps and work with the respective Key Account Executive/Manager to propose close gap measures.

・Take initiative to discuss and propose plans to assist Sales & Marketing to maximize the category potential in each of the retail account

・Develop, plan and execute channel strategies and trade promotions for key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts/channels.

・Monitor and evaluate the effectiveness of trade promotions to determine whether these meet the Company’ objectives, and make recommendations for future promotions.

・Identify and propose sales opportunities via details analysis (sales data, market information and marketing survey) by developing solutions and initiate localized trade promotional activities.

・Interact with Sales & Marketing regarding deadlines/lead time required for promotions, pack/ price changes, new products, POSM and others in order to ensure on-time and effective implementation.

・Manage A & P funds within budget in alignment with sales achievement.

・Responsible for the sales forecast analysis and proposal to achieve company objective and target.

・Reports and proposal on competitor activities and brand evaluation through market survey.

・Collaborate with partner stores on “planogram” and assortment proposal for the improvement of the categories.

・Support new product launches through new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade.

・Maintain good working relationship across all Divisions within the organization as well as external business partners such as Trade Buyers and Distributors.

・Undertake any ad-hoc assignments as and when required.

REQUIRED WORK EXPERIENCERequired

✓Bachelor's/Professional Degree in Marketing/Business Administration or any related field.

✓At least three (3) years of working experience within Trade Marketing or Category experience in multinational FMCG environment. Experience in POS Data (Nielsen) and Spaceman software would be a plus.

✓Relevant exposure between 1 to 2 years’ experience in Marketing and Sales functions can be considered for the role.

✓Strong competencies with PC-based applications, MS Office especially in Excel and PowerPoint.

✓Team player with pleasant personality and good interpersonal and communication skills to establish good working relation with internal and external parties.

✓Thrive within a team environment with the ability to work independently.

✓Highly motivated and organized and ability to priorities multiple tasks within a challenging and fast paced working environment.

✓Possess strong communication skills and Interpersonal skills; strong analytical skills; and have the ability to perform under pressure.