JOB DETAILS

JOB DETAILJob Details

・Responsible for develop strategic marketing plans and oversee the implementation and execution of the various efforts associated with the
marketing plan. This might include evaluating the results of various marketing campaigns & coordinating initiatives across a variety of communication channels.

・Responsible for develop and implement an overall strategy for building various Customer Loyalty Programmes, campaigns & interacting with our customers. Focus will be on strengthening the SEIBU brand and cultivating customer loyalty.

・ Responsible for develop strategic marketing plans and oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns & coordinating initiatives across a variety of communication channels.

・ Responsible for the design, development, and execution of a full-funnel Social Commerce Sales & Marketing initiatives. Identify key performance indicators incl. social-aided conversations, on-social conversions, specific traffic metrics, and specialised revenue metrics focused on major activators like exclusive collections and new arrivals.

・ Lead the Loyalty App Project Development to facilitate a scalable infrastructure of the Loyalty Program. Close monitoring of App features and functionalities that drive customer acquisition, development, and retention.

・ Design and manage communications strategies focused on attracting, developing and retaining customers. Drive sales through customer loyalty offerings, store sales, marketing & social commerce.

・ Manage and oversee inter-departmental relationships, including working with the with various internal and external stakeholders on a diverse range of tasks in order to deliver meaningful results on time and within budget.

・ Develop strategies and tactics to boost the company’s reputation and drive qualified in-store & online traffic. Deploy successful marketing campaigns from ideation to execution & experiment with various organic and paid acquisition channels.

・ Leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segments

REQUIRED WORK EXPERIENCERequired

✓MBA/Bachelor Degree in Marketing & Communication and/or Digital Media & E-Commerce or related qualifications.

✓Min 3-5 years of experience in CRM, Marketing or related field with proven track record of managing Customer Loyalty and Rewards Programmes,
including strategy development, operations, and business planning.

✓Self-motivated and a good team player. Creative and analytical. Proactive and solution oriented.

✓Excellent written & communication skills and strategic thinking abilities.

✓Lead the Loyalty App Project Development to facilitate a scalable infrastructure of the Loyalty Program. Close monitoring of App features and functionalities that drive customer acquisition, development, and retention.

✓Design and manage communications strategies focused on attracting, developing and retaining customers. Drive sales through customer loyalty offerings, store sales, marketing & social commerce.

✓Manage and oversee inter-departmental relationships, including working with the with various internal and external stakeholders on a diverse range of tasks in order to deliver meaningful results on time and within budget.

✓Develop strategies and tactics to boost the company’s reputation and drive qualified in-store & online traffic. Deploy successful marketing campaigns from ideation to execution & experiment with various organic and paid acquisition channels.

✓Leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segments