JOB DETAILS

JOB DETAILJob Details

Trade Marketing Strategy & Execution:
• Develop and implement trade marketing plans aligned with brand strategies. (Eg; Contests, Pharmacists Recommendation etc)

Monitor and analyze trade promotions' effectiveness and provide recommendations. (PDCA)

Coordinate in-stores promoters activations, roadshows, events with agency & sales team.

Report & analyze the promoters executions effectiveness by reviewing the ROI, mechanics, achievement etc.

Provide guidelines & trainings to Promoters agency to ensure objectives and targets/ KPIs are aligned.

Gather trade insights and competitors activities to both sales & brand marketing team.

Using this information to counter-react against competitors.

Sales & Brands Support :
Collaborate with sales teams to support key accounts and retail partners.

Work closely with sales team to enhance product visibility & additional touch points.

Provide sales teams with trade insights, competitors analysis, and promotional strategies.

Provide on-site product trainings to stakeholders - Sub-Distributors salesmen , TTK & Captivate.

To ensure timely executions of the promotions set ups & POSMs to the trade via Captivate. >90% on time.

To audit & review the merchandising coverage via Captivate and to provide guidelines & support when necessary.

To set KPIs to merchandisers via Captivate in meeting sales & brand objectives.

POSMs Management
Produce, manage, monitor the printing materials - Stickers for labelling, POSMs, etc. Replenishment.

Source premium / gifts for usage of GWP for promotional packs & roadshows use.

Ensure trade marketing materials POSMs are effectively utilized across channels. To have atracking of the distribution & allocation given to each relevant party.

Adaptation of key visuals to window /sunshade/GE/ Power Wing/ Airports displays.

Plan and manage in-store merchandising strategies to improve product visibility & increase additional touch points.

Coordinate with Agencies , TTK and Captivate on the POSMs arrangements and allocations

Budget & Compliance
Manage trade marketing budgets and optimize spending for maximum ROI.

Ensure all trade activities comply with company policies and industry regulations.

REQUIRED WORK EXPERIENCERequired

✓ Candidate must possess at least a Bachelor’s Degree, Post Graduate Diploma, Professional Degree in Business Studies/Science/Marketing/Business Management or equivalent.

✓ Prefer candidate with at least 3 years of working experiences in Trade Marketing roles, particularly in FMCG.

✓ A person with good business acumen, excellent in data analysis and solution proposals/ ideas.

✓ Computer literacy in MS Office. (Work well in Excel & PPT).

✓ Passionate to propose his/her own ideas and strategies with logical explanation and objective to improve the business.

✓ Possess strong interpersonal skill, positive attitude, results oriented, team player and able to work independently.

✓ Good command in English & Chinese, both spoken and written.

✓ Able to work in fast pace working environment.

✓ Willing to travel. (Required to travel outstation/ East Malaysia 1-2 times per month).

✓ Added advantage: Able to start work immediately and speaks Japanese language