JOB DETAILS

JOB DETAILJob Details

・ Senior Marketing Executive – Performance Marketing (Digital Ads)

・To play a pivotal role in executing and managing digital marketing strategies to enhance brand
visibility, generate leads and drive sales.

・Reporting to the Marketing Manager, you will be responsible for running paid digital advertising (Facebook Ads Manager, Google Ads Manager), optimizing landing pages/websites, and crafting marketing campaigns to promote the company’s services.

・Additionally, you will develop ads content, including creative assets, videos, and
copywriting for A/B testing on various ads platforms to optimize the performance marketing
result.

・Implement effective paid digital advertising campaigns on Facebook, Google, Tik Tok
and other suitable channels to generate quality leads

・ Develop advertising assets, like creative, copywriting and landing page variation for A/B
testing

・Plan, coordinate and execute end to end promotional campaigns to enhance customer
acquisition and sales conversion

・Track, analyze and report on marketing campaign performance for strategy optimization

・ Work with internal and external teams to align performance marketing strategies with
overall company goals

・ Other marketing tasks as needed

REQUIRED WORK EXPERIENCERequired

【Essential】
✓3-5 years experience in a digital marketing or marketing agency role

✓Hands-on experience in Google Ads, Facebook Ads, Google Analytics, Google Tag
Manager

【Preferred】
✓ Bachelor’s Degree in Marketing, Communications or a related field

✓ Proficiency in SEO and SEM

✓ Experience in image creation, video editing and copywriting

✓ Proficiency in marketing analytics tools and campaign performance tracking

✓ Knowledge in full-funnel marketing strategies and multi-channel campaign management

✓ Self-motivated, proactive, and results-driven with strong organizational skills