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JOB ID 22145
Brand Executive

locationLocation

Kuala Lumpur

businessBusiness

Healthcare/Medical/Biotechnology/Pharmaceutical

JOB DETAILJob Details

• To create brand & product awareness by developing BTL activities, strategies, ideas with clear brand objective & mission.

• Creative development by producing ideas, design/ artwork, creative, production for the POSM and Advertising Materials, in line with brand’s direction.

• Essentially to track & monitor the usage of POPs materials across channel and region, ensuring 100% execution and adhere to brands planogram guideline.

• To update Product Training materials and coach the distributor’s team, retailers, promoters, merchandisers and others to ensure they are equipped with 100% knowledge of our products vs competitors and product line strategy.

• The need to analyse and evaluate the effectiveness of promoter activation in driving the products off-take at store levels.

• To assist in copywriting such as conceptualize, write and proof read content.

• To conduct marketing surveys on new products in order to determine the appropriate key message, tagline and brand & marketing strategy.

• Responsible in liaising with Event Agency in coordinating the events and in-stores promotion/ promoters activations. Eg: Promoters placements, trade letters to key retailers, and coordinating samples/ props.

• To handle administrative / documentation work including generating reports, consolidating datas/ information, campaign results, recordings/ tracking datas, filing and etc.

• To monitor and track A&P expenditure to ensure marketing activities are within approved budget.

• To conduct monthly business meeting with regional marketing team in updating and aligning on Malaysia market situations/trend, competitors activities and pre & post activities planned or executed.





REQUIRED WORK EXPERIENCERequired

✓Candidate must possess at least a Bachelor’s Degree, Post Graduate Diploma, Professional Degree in Business Studies/Science/ Marketing & Promotional Management or equivalent.

✓Prefer candidate with at least 2 years of working experience in Marketing and/or Branding in OTC or FMCG industry.

✓A person with good business acumen, excellent in data analysis and solution proposals/ ideas.

✓Computer literacy in MS Office. (Work well in Excel & PPT).

✓Passionate to propose his/her own ideas and strategies with logical explanation and objective to improve the business.

✓Possess strong interpersonal skill, positive attitude, results oriented, team player and able to work independently.

✓Good command in English & Chinese, both spoken and written.

✓Able to work in fast pace working environment.

✓Willing to travel. (Required to travel outstation/ East Malaysia 1-2 times per month).

✓Added advantage: Able to start work immediately and speaks Japanese language.


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